Sadly you don't realize the importance of s solid winch ( or wench for that matter) until you need it. The cheap Chinese options are great until they have a little age, like a year or less in most cases. Then when you actually need it only to find, bad solenoids, etc. It is truly a 'get what you pay for' scenario. And since it is for emergencies, get what will work, or skip it all together and avoid the frustration having a false sense of security.
Just my 2c. I also never bought 'cheap' climbing ropes or accessories- why would you? Once you have a need, a real need, you will convert to top quality recovery gear...