Pricing my Series IIA - Defender Source
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  #1  
Old August 14th, 2012, 11:42 PM
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Javier Velador
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Pricing my Series IIA

All,

I'm contemplating selling the object of my obsession for the last 9 years. Cecilia was imported in 1991 from the UK by the PO. The frame was rusted and in poor shape. I've poured close to $24K including purchase price into this obsession.

Since buying her, I've

. replaced the frame with a new galvanized frame
. replaced all worn parts with new, brakes, cylinders, brake lines, wiring harness, lights, etc.
. had her professionally painted Willow Green with actual LR color code
. installed a D90 roll cage bought from Johnathan Tisdale (may he rest in peace)
. replaced the old cracked tires with six BFG MT 235/85-16
. non-OEM wheels, 1" backspace, blasted and painted black
. had the engine completely rebuilt by West Coast Rovers in Irvine, CA in 2011
. comes with original hardtop, non-safari and full door
. comes with original tub, axles, which I planned to use to make a matching trailer
. refurbished original seats with gray vinyl
. installed a modified D90 tire carrier
. may throw in a roof rack purchased from Ron Peppard

Knowing the above, what would you guys feel would be a fair price for a nicely restored 1966 Series IIA?

Pics of the rebuild from purchase to its current condition are here, but keep in mind the D90 rack in some of these pics has been sold and is therefore not included.

http://www.roverpalooza.com/pics/index.php

Thanks guys,

Javier
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  #2  
Old August 15th, 2012, 12:01 AM
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Jason Lavender
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So I'd be correct to assume that in order to fit the hardtop back on the NAS cage would have to come off?
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  #3  
Old August 15th, 2012, 12:03 AM
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I hope you get a ton of money because she looks really nice!
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  #4  
Old August 15th, 2012, 12:04 AM
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Javier Velador
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Yup, that is correct. It can be replaced and back in an afternoon.

Thanks, #1466. She's a blast to drive with the new (rebuilt) engine
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  #5  
Old August 15th, 2012, 07:23 AM
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I'll bet $13k with the cage, since no one has thrown out a number yet.

Didn't we just do this a few months ago?
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  #6  
Old August 15th, 2012, 08:02 AM
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In my opinion, you would have to be absolutely mental to sell it. It would be too emotionally devastating if I had to sell my 2A.
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1966 109 5 door wagon 300Tdi "spermaceti fueled"
1994 RRC LeWiB "ruining the air behind me"
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  #7  
Old August 15th, 2012, 08:10 AM
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71 SIIA, 03 RR, 94 D90 (PO), 83 110
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What motor?

Beautiful truck
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  #8  
Old August 15th, 2012, 09:34 AM
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Javier Velador
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@josjua hmmm, did we? I'll search old threads.

Thanks, Bill... And Jason, it's a 2.25L from a 1984 110.
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  #9  
Old August 15th, 2012, 11:56 AM
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107 SW beyond coolness. I think that one's photoshopped in for extra je ne sais quois.
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1966 109 5 door wagon 300Tdi "spermaceti fueled"
1994 RRC LeWiB "ruining the air behind me"
1968 2A 88

All my troubles are Rover
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  #10  
Old August 15th, 2012, 12:22 PM
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This pic looks like it was taken at O.C Rovers. I think I saw the same truck parked in South Pasadena a few months ago.
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  #11  
Old August 15th, 2012, 12:58 PM
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Do you have a softtop that fits??

If not, it would probably make more $$ sense to take the NAS cage off and sell ($$) and then fit the original hardtop. NAS cage doesnt really add any value, especially if it limits your ability to put any kind of top on.

For a completely rebuilt beauty like that I'd start at 15 or 17.. once you get a real top on it.

but back to reality -DONT SELL IT!!!!!!!! drive it for a decade.
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  #12  
Old August 15th, 2012, 05:26 PM
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Javier Velador
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Bill, no Photoshop or Gimp work involved. That's Randy's 107 and he was indeed at OC Rovers for a Series Rover meetup.

Steve: I do have a D90 soft top that fits nicely and I use during the winter months. I had to 'extend' the windshield with a 4" flat plate. The extension allows me to run it with my D90 surrey top as well.

If the best offer is too low (sub-15K), then I probably will just bite the bullet and keep it.

Anyone else have a suggestion for an asking price?
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  #13  
Old August 15th, 2012, 05:38 PM
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15-17k sounds right to me. RHD hurts a bit.

I had a really rough LHD 107 SW I sold off a long while ago. I wonder what happened to it? Motor turned over and frame was salvageable but the body had issues.
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  #14  
Old August 15th, 2012, 05:58 PM
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Since it needs nothing, I'd say 35K to start. You have to compare it to what other vehicles were on the market at the time. Jeep, Ford Bronco, that's about it. Land Rovers were twice what those cost back then. There's a tendency to undervalue these things from comparing them with modern versions that may perform better and cost less to buy, but that's unfair. You wouldn't value any other classic collectible based on what it's newer cousins were selling for so why do that with a Rover?
It's like yeah, one could go buy a Defender that's like way nicer to drive....OK then, go buy a Defender. It's not a 2A. Apples to oranges.
You have to look at other things like how rare it is, and the fact that it has been all restored, and how many in similar condition are currently on the market. A full restoration on any car is a 20 grand proposition at least these days. I may be wrong but I would bet that there are fewer than a handful in all of North America in this shape and ready to go. Even in Europe there probably aren't too many. Most of 'em look like Pedro's truck.
If someone has been looking for a while and this popped up on their radar, I think you could name your price. The only thing, and it's a small thing, but the only thing keeping it from being a really great truck is that it's RHD.

------ Follow up post added August 15th, 2012 06:05 PM ------

If it had the wheels painted the right color, a deluxe dished bonnet with the spare, and the Station Wagon top with sunsheet and the alpine windows, and the rear step and the full elephant hide interior I think it would go for 55 or 60 at the right auction. Maybe more. Cute and quirky is very hot right now.
If a f**king 21 window f**king VW BUS can sell for over a hundred Gs, then, well, gosh!
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1966 109 5 door wagon 300Tdi "spermaceti fueled"
1994 RRC LeWiB "ruining the air behind me"
1968 2A 88

All my troubles are Rover
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  #15  
Old August 15th, 2012, 06:43 PM
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Steve Maietta
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Bill's on it.. Start high my friend!!!! 35 may be a bit much, but it can't hurt to cast it out there and let it soak for a while at a high price. Eventually you will want to sell the 90 and then you take the 88 off the market and breathe a sigh of relief.


You really have to look at similar trucks that have sold in the past year or so and see how it went for them. RN forum has a trucks FS page with lots of rigs also check Ebay and see what's sold and for how much. Get a few shots of it with the top on too.

good luck
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  #16  
Old August 15th, 2012, 07:02 PM
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Price it to sit or price it to sell. You're not a dealer, so the likelihood of you getting a dealer price is slim.
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  #17  
Old August 15th, 2012, 08:44 PM
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Bill Adams
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Hmm I thought 35 was pretty fair considering the work that has gone into the resto. Again, these things aren't just sitting around waiting to be plucked off the tree. If you were to go find a rusty runner, and do all that he's done to get it back to standard, you'd be into it for at least twenty and that doesn't include sweat equity. That counts. I would also consider advertising it in Japan, Oz, and Malaysia.
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1966 109 5 door wagon 300Tdi "spermaceti fueled"
1994 RRC LeWiB "ruining the air behind me"
1968 2A 88

All my troubles are Rover
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  #18  
Old August 15th, 2012, 09:38 PM
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Nice looking IIa, but IMO put it back to stock when you are ready to sell. like this http://coopertechnica.com/1962-Land-...Series-IIa.php.

Good luck
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  #19  
Old August 15th, 2012, 11:37 PM
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Yes, put back to stock, ask 13-15K
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  #20  
Old August 18th, 2012, 02:24 PM
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Javier Velador
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Thanks, all for the insight. When I bought it, and during all the years I've enjoyed restoring it, the thought of selling rarely if ever crossed my mind.

I completely agree that if a POS VW can sell for such ridiculous amounts, a better designed, classic Land Rover should be highly desirable.

But putting it all into perspective, we are in a very niche market with relatively low demand. LRs impacted farmers in the 60s, while VW bugs and buses impacted a gazillion people.

VWs were intentionally made cheap to sell to millions. They've all fallen apart and been scrapped. Millions remember riding or buying or making love in a VW, causing nostalgia, causing demand.

LRs were made to run forever, in small numbers, affecting fewer people. Except for TV shows of safaris, LRs were mostly non-existent, too often referred to or mistaken as Jeeps.

Obviously, I like Steve an Bill's view and will probably follow their advice. Doing so should help the LR community at large, and give me the satisfaction of time well spent. Will keep you guys posted on progress in this next phase.
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