Apparently the maxi-fuse in the engine bay labeled "ignition" does not supply 12v to the ignition switch and starter relay. It's the fuse labeled "lighting" actually supplies power to the switch and relay.
Maybe it's one of those British things, they say hood which translates to soft top, we say hood which translates to bonnet.
And the new ignition switch seemed to solve the no spark condition. Not sure of the correlation there but it has decided to run at least.