There is a pretty cool story behind the ones on their site.
This is taken from Land Rover Lifestyle Magazine
"In '03, Lew Rothman, owner of the largest cigar distribution company in the world, JR Cigars, accompanied his son, son-in-law, and brother-in-law to Tanzania to climb Mt. Kilimanjaro. After camping at 12,600 ft on day two, things were going well. By the fourth day at 15,000 ft, one of the climbers was very sick. The group decided to start down immediatley, taking a rarley used trail that crossed to valleys, murderous switchbacks and boulders before reaching the rain forest. With five or six hours to go and nightfall approaching, the team was exhausted and in the middle of the rainforest full of dangerous animals. Reaching the end of their endurance, suddenly the heard a "growling noise" and "a big, mud covered, white thing snarled it's way up the trail: it was this 1993 Land Rover Defender 110" According to Lew, "If not the Land Rover, who knows if I would be alive to tell this tale. I am convinced that there's not another vehicle in the world that could have battled it's way that far up Kilimanjaro." His extraordinary experience inspired the creation of 2000 model Defenders, exclusive to JFCigars."