This add has Bill written all over it...
Warn Powerplant Winch
It's a Warn. It's reliable and it's going to work.
Go ahead and buy something cheaper. Tell yourself that $500 savings was worth it when you're cold and alone in the rain in the middle of nowhere while you cry over your cheapness as the made-in-China piece of shit winch you bought instead is failing you.
Yes my used price is expensive (it's based on historic eBay sales). I save on eBay/PayPal's ridiculous fees. You save on shipping and the cost of a new one. Everybody wins. Yes the used price is expensive but it's still $600 cheaper than buying a new one. Get over it.