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  #1  
Old May 28th, 2014, 08:23 AM
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Wired Mag / West coast defenders

These guys must have a good PR company:

http://www.wired.com/2014/05/this-co...lide-id-935301
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  #2  
Old May 28th, 2014, 08:32 AM
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Doesn't take much to have an editorial done on your company. Just mail a check.
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  #3  
Old May 28th, 2014, 10:00 AM
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With all the press this company has gotten, has anyone seen any of their vehicles/builds? I know of more than a few ECR rigs, have seen an Icon or 2 in town and at least Himalaya posts here on D-90 but nothing on these guys (granted they are west coast but like I said, I have seen some Icons).

I am also curious why they have to be so selective on the donor vehicle. If they are replacing most of the parts anyway then why do they pass up 90% of the rigs they see? And if they and their target market are in CA, i thought the 25 year old trucks were hard to register? Then you would think they would rework NAS Defenders if that was the case?
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  #4  
Old May 28th, 2014, 10:16 AM
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Originally Posted by don View Post
With all the press this company has gotten, has anyone seen any of their vehicles/builds? I know of more than a few ECR rigs, have seen an Icon or 2 in town and at least Himalaya posts here on D-90 but nothing on these guys (granted they are west coast but like I said, I have seen some Icons).

I am also curious why they have to be so selective on the donor vehicle. If they are replacing most of the parts anyway then why do they pass up 90% of the rigs they see? And if they and their target market are in CA, i thought the 25 year old trucks were hard to register? Then you would think they would rework NAS Defenders if that was the case?
It's marketing ... I pass 99.9999% of the 911's i look at ... doesn't mean anything ... makes a good sound bite though.

the registration question is a good one ... I suspect he's very well connected in the car trade in CA ... his GF's father is Peter Mullin ... http://www.mullinautomotivemuseum.com/ ... That guy is a serious collector ... paying well north of $10 million for some cars ... and bought one of the most expensive cars ever rumored to be sold privately. He has exquisite taste!

That being said if he can establish a brand he'll make more money selling branded T-shirts and accessories than he every would restoring cars. However if he can find a few money no object billionaires to buy his product then he can make some money on the countless restoration hours.
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  #5  
Old May 28th, 2014, 10:57 AM
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Originally Posted by don View Post
With all the press this company has gotten, has anyone seen any of their vehicles/builds? I know of more than a few ECR rigs, have seen an Icon or 2 in town and at least Himalaya posts here on D-90 but nothing on these guys (granted they are west coast but like I said, I have seen some Icons).

I am also curious why they have to be so selective on the donor vehicle. If they are replacing most of the parts anyway then why do they pass up 90% of the rigs they see? And if they and their target market are in CA, i thought the 25 year old trucks were hard to register? Then you would think they would rework NAS Defenders if that was the case?
The photo for the article is a NAS truck, repainted. Many of us have said it in all of the other threads pertaining to this dude, but these are just landroversuk builds being marketed by him, so it would still be difficult to tell if they came from him, or landroversuk.co.uk

And as you'll recall he popped up on eBay a month or two ago and the location was further east - maybe Arizona but I think it was more like NC or SC if I'm remembering correctly.
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  #6  
Old May 28th, 2014, 11:11 AM
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Originally Posted by rijosho View Post
The photo for the article is a NAS truck, repainted. Many of us have said it in all of the other threads pertaining to this dude, but these are just landroversuk builds being marketed by him, so it would still be difficult to tell if they came from him, or landroversuk.co.uk

And as you'll recall he popped up on eBay a month or two ago and the location was further east - maybe Arizona but I think it was more like NC or SC if I'm remembering correctly.
SC. Probably doing that to cut down on ocean freight cost and SC will be no issue issuing titles whereas we all know whats happening in Ca.
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  #7  
Old May 28th, 2014, 11:17 AM
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Originally Posted by leastonce View Post
It's marketing ... I pass 99.9999% of the 911's i look at ... doesn't mean anything ... makes a good sound bite though.

the registration question is a good one ... I suspect he's very well connected in the car trade in CA ... his GF's father is Peter Mullin ... http://www.mullinautomotivemuseum.com/ ... That guy is a serious collector ... paying well north of $10 million for some cars ... and bought one of the most expensive cars ever rumored to be sold privately. He has exquisite taste!

That being said if he can establish a brand he'll make more money selling branded T-shirts and accessories than he every would restoring cars. However if he can find a few money no object billionaires to buy his product then he can make some money on the countless restoration hours.
Regarding the passing on 90% of the vehicles they look at - you aren't billing yourself hours to look at them. And you probably aren't planning on totally rebuilding a 911 either. But I see your point and agree it makes for a good sound bite.

He could be just building rigs for friends/associates of Mullin and keep pretty busy. But it seems like it is mostly fluff. Lots of media coverage but not much substance on IG, FB, Twitter on what they are really doing. Check out Himalaya and ECR's Facebook page and you can see rigs getting built and immediately tell what kind of work gets done. SafariHP, UrbanLandCruisers, DefenderNorthWest have up to date info and are on here to boot.

And if it is branding they are after, then where can you buy a t-shirt? I know of a few low budget bike/skate/surf companies that do way more selling their stuff just by using IG. Just not sure what all the slick marketing is about.

------ Follow up post added May 28th, 2014 11:25 AM ------

Quote:
Originally Posted by rijosho View Post
The photo for the article is a NAS truck, repainted. Many of us have said it in all of the other threads pertaining to this dude, but these are just landroversuk builds being marketed by him, so it would still be difficult to tell if they came from him, or landroversuk.co.uk

And as you'll recall he popped up on eBay a month or two ago and the location was further east - maybe Arizona but I think it was more like NC or SC if I'm remembering correctly.
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Originally Posted by Uncle Douglas View Post
SC. Probably doing that to cut down on ocean freight cost and SC will be no issue issuing titles whereas we all know whats happening in Ca.
I thought the reason that you'd name a company based on geographic location is because you have pride in your area/region? So WCD rigs are built in the UK and sold out of SC? Again, seems a little fluffy but maybe I'm wrong.
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  #8  
Old May 28th, 2014, 11:31 AM
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I thought the reason that you'd name a company based on geographic location is because you have pride in your area/region? So WCD rigs are built in the UK and sold out of SC? Again, seems a little fluffy but maybe I'm wrong.
He's just adapting to the ever shifting sands of legal landscape
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  #9  
Old May 28th, 2014, 01:10 PM
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Originally Posted by Uncle Douglas View Post
He's just adapting to the ever shifting sands of legal landscape
Yeah, really can't blame him for that.

Should change the name to World Coast Defenders (or something). It would cover all his locations and give a broader/bigger view. I just think of Jessie James, Ryan Freidinghaus and Discovery channel type builds when I see West Coast in a company name.
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  #10  
Old May 28th, 2014, 01:15 PM
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I just think of Jessie James, Ryan Freidinghaus and Discovery channel type builds when I see West Coast in a company name.
Maybe that's what he wants
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  #11  
Old May 28th, 2014, 01:16 PM
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Originally Posted by don View Post
Yeah, really can't blame him for that.

Should change the name to World Coast Defenders (or something).
Or Whichever Coast Defenders or Wherever Coast Defenders

haha
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  #12  
Old May 28th, 2014, 03:16 PM
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Or Whichever Coast Defenders or Wherever Coast Defenders haha
Bahahahahhahaha
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  #13  
Old May 28th, 2014, 03:34 PM
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Doesn't take much to have an editorial done on your company. Just mail a check.
Its easier than that. Send food and drink.....
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  #14  
Old May 28th, 2014, 07:29 PM
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Maybe that's what he wants
Maybe - and believe me, I watched a bunch of the West Coast Customs and Monster Garage/Jessie James shows and enjoyed them for what they were but just seems the West Coast naming is a little tracked out.
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  #15  
Old May 28th, 2014, 08:32 PM
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Wanker Coast Defenders?
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  #16  
Old May 29th, 2014, 07:15 AM
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They buy solid US based Defenders and send them to the UK for refinishing? Sounds like a new trick CBP would be furious about.
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  #17  
Old May 29th, 2014, 07:47 AM
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They buy solid US based Defenders and send them to the UK for refinishing? Sounds like a new trick CBP would be furious about.
Sounds like $5000 in shipping before you even start wrenching on the vehicle.

And let's face it; CBP would take one look at a 'puma built' NAS and snatch it right up all the same, vin or no vin
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