US printed Land Rover magazine coming! - Defender Source
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  #1  
Old October 3rd, 2005, 02:42 PM
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US printed Land Rover magazine coming!

Got my roversnorth newsletter today, and in it was a flyer and survey for a new Land Rover specific magazine launching out of New Mexico next year.

Figured I'd pass the (hopefully) good news on to you folks.

www.lrlmag.com

-Hans
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  #2  
Old October 3rd, 2005, 04:04 PM
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they were at the Rally trying to get people to sign up for subscriptions. The sample magazine were of all new LR's and the people who own them. Not what I was hoping for, but maybe it will progress.
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  #3  
Old October 3rd, 2005, 04:23 PM
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Was that the guy that road along with us up Holly Cross? Not the guy who road with Yousef. He didn't say much, in fact I didn't even know he was there until someone told me. They have some Nat Rally pics up but nothing hard core. Maybe they are trying to appel to the non offroading Rover owners?
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  #4  
Old October 3rd, 2005, 04:32 PM
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that guy that rode with Kevin on Holly Cross is with LRO, that is due out I think this month. That magazine seemed very much lifestyle oriented, from what I remember they had an interview with an American Indian who was an artist, but drove a Disco. Stuff like that.
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  #5  
Old October 3rd, 2005, 05:02 PM
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I could be wrong, but that seriously looks like a factory backed magazine.

Quote:
LRL is a magazine promoting the prestige of the Land Rover for owners, enthusiasts and admirers. The magazine serves as a passport for exploration of the luxury lifestyle around the world and an inspiration for adventure through the unparalleled capabilities of Land Rover vehicles.
That is the definition of what LR wants people to beleive about its new vehicles. Absolutely nothing to do with the LR that we are involved with.
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  #6  
Old October 3rd, 2005, 05:46 PM
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The gentleman that is publishing the new mag lives in Santa Fe. I believe that he is funding this venture himself. Our club, the High Desert Rovers of NM, did a recent camping trip to Ouray to run Black Bear/Imagine and Poukeepsie Gulch. Wayne Griffith came along to write an article about it for the new magazine. Some of you may know Wayne, he has been affiliated with LR Aspen and the dealer in Glenwood Springs(Roaring Fork, maybe??) and has written a couple of guide books on the area. It was a fun trip, we had about 14 Land Rovers if I remember right and about a third were D90s. Nothing newer than a D2. Pictures of the event can be viewed at www.highdesertrovers.org .
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  #7  
Old October 6th, 2005, 04:26 PM
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Land Rover once published something similar and featured the entire range of activities one might do with Rover. It might not have been for everyone, but the magazine featured nice pictorials and well written stories true in vein with the LR reputation. Over time, the emphasis shifted from traditional LR to the new BMW/Ford version. Needless to say, it eventually went out of publication.

The LR of the MoD, Wild Kingdom, Camel Trophy, Barbour ads, and the safari across Africa/drive into Monte Carlo is gone, dead, and over. BMW attacked the LR platform with the same vigilance used during the then-contemporary battles with Hoof and Mouth disease. The accompanying charm and unique character was herded, slain, and thrown into piles. All that remains of the LR legend is a faintly smoking carcass.

There was something quaint about the old Range Rover, equally at home in the field or for black tie. A Freelander possesses nothing of the sort. Whatever a new magazine features will either be a sentimental rehash, or a trite, tired conversation concerning the merits of the modern SUV. I'll pass, no matter how pretty the pictures or slick the paper.

Every time I pass the nearby LR dealer, I keep thinking this story will one day become a business school case study on how not to manage a brand. LR fell into the bed with SUV fad, and won't be getting up any time soon.
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  #8  
Old October 6th, 2005, 05:08 PM
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Remember way aback when that mag that never happened? I think it was called Land Rovers Accross America or somthing like that. I remember lots of folks bought subscriptions and it never took off. Lots of pissed off people.
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  #9  
Old October 9th, 2005, 05:08 PM
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looks like this place will remain my primary source of information. I guess if we want a magazine that fits our needs, we'll just have to put out a D-90 newsletter once in a while.

-Hans
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  #10  
Old October 9th, 2005, 07:11 PM
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One of there photographers was at MAR. Should ahve gotten a lot off good pictures of a group of drunks with big tires trying to hotdog on the trails.
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Old April 24th, 2009, 04:51 PM
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has anyone gotten this? I saw the Rovers North ad and was curious.
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  #12  
Old April 24th, 2009, 04:53 PM
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Its been out for a while. It is geared to the new rover owners.
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Old April 24th, 2009, 05:04 PM
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i thought it might be something like outside's go magaizne but with rovers.
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Old April 24th, 2009, 05:06 PM
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Its going on its 3rd year. They guys were just at the Texas Rovers SCARR event and had 4 LR3s with them for us to play with. they posted some pics from the event on the main page.
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Old April 24th, 2009, 05:08 PM
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I gave the guy a ride at MAR. Nice enough guy and all, just the mag is not to my tastes (no real tech).

Ron
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Old April 24th, 2009, 06:08 PM
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Also if you subscribe though justin's site you get 20% off the rate.


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  #17  
Old April 25th, 2009, 01:02 AM
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Lrl

Hey evilfij,

Sorry no tech junk, we'll leave that to the Boards and UK mags, both do a great job. Yes the mag has a lot of new owner stuff in it, but there is a lot of market share and LR love tied to it, I'm sure you can understand. don't fret though at least one of us on staff has a Defender... or two, and I'll mention thats all I drive.

This year we're gearing up for a big 4x4 push, we'll never change the look or lifestyle aspect of it but we'd like to "add" more, adventure type stuff. As noted from your host we've got a few of LR's LR3's to do some projects with and we intend to make them visible. Look closely and you'll see a 110 doing support work though.

If, however, you ever have suggestions or contributions please feel free to drop me PM, the D-90 source folks are near and dear to us, me in particular.

-Gustaf
Gear & Field Specialist
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  #18  
Old April 27th, 2009, 01:14 PM
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I would like to add to gustaf's comments and say that my initial reaction to LRL when it first came out was the same as Ron's. As in, "Not for me." I spoke at some length with gustaf and doug evilsizor at the last MAR and agreed to take a fresh look at the magazine. On doing so, I think it is safe to say that there is more content of interest to me than I remembered in the early issues. I am not running out to buy a subscription (to LRL or any other mags) but it is a pretty decent puyblication.

My only critique is that I think they need a better copy editor. Some awkward verbage and typos etc in the last issue I saw.

Anyway...what was the question...

Quote:
Originally Posted by d90-110
Hey evilfij,

Sorry no tech junk, we'll leave that to the Boards and UK mags, both do a great job. Yes the mag has a lot of new owner stuff in it, but there is a lot of market share and LR love tied to it, I'm sure you can understand. don't fret though at least one of us on staff has a Defender... or two, and I'll mention thats all I drive.

This year we're gearing up for a big 4x4 push, we'll never change the look or lifestyle aspect of it but we'd like to "add" more, adventure type stuff. As noted from your host we've got a few of LR's LR3's to do some projects with and we intend to make them visible. Look closely and you'll see a 110 doing support work though.

If, however, you ever have suggestions or contributions please feel free to drop me PM, the D-90 source folks are near and dear to us, me in particular.

-Gustaf
Gear & Field Specialist
LRL Mag.
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  #19  
Old April 27th, 2009, 02:37 PM
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Quote:
Originally Posted by flippedrover
One of there photographers was at MAR. Should ahve gotten a lot off good pictures of a group of drunks with big tires trying to hotdog on the trails.
We weren't that drunk....lol
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  #20  
Old April 27th, 2009, 06:37 PM
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LRL is pro diesel for the US market. I'm onboard. Of course their advertisers are wasting there time trying to sell me jewelry with a clock.

And clean clothes are a real step for me. So designer rags never drap my bones either.

So just the supermodels and the LR's
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