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  #1  
Old December 12th, 2007, 02:31 PM
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barry f
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Unhealthy obsession with eastcoast rover site

I find myself refreshing the site throughout the day hoping a new project has been added. Anyone else with this problem?
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  #2  
Old December 12th, 2007, 02:34 PM
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Totally. I only wish there were more hi-res pix.
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  #3  
Old December 12th, 2007, 02:46 PM
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Get a few general quotes and you'll be cured!

Joking aside, they definitely set the bar for what a Rover can and should become.

And yes, higher res Rover porn would be nice!
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  #4  
Old December 12th, 2007, 03:01 PM
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The site drives me nuts. I want all of their speciality products like the alloy fuel cradle but alas no mail order
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  #5  
Old December 12th, 2007, 03:41 PM
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I love the site and I was addicted as well, so much so that I finally shipped my D-90 to Maine to get some work done (project 187 http://www.eastcoastrover.com/187.html It took a while to get to my Defender, but was well worth the wait and price. They do some great work, and their attention to detail is amazing. It was very interesting seeing the work photos posted daily and the progress coming along. I would recommend Mike and his crew very much
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  #6  
Old December 12th, 2007, 04:39 PM
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It does look nice. I didn't notice that the floor mats were new, they look the same to me. Sweet ride.
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  #7  
Old December 12th, 2007, 05:28 PM
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East Coast Rover Co.
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Thanks guys.
I'd be putting up a lot more Rover-Porn if I wasn't so busy setting up the new shop (I don't ever suggest you ever move 15 years worth of stuff... ever!)
Today I got to organize a small section of our parts dept. It took half a day to get A thru E done. Next is F-Z and then the f*^&ing numbers... then the after-market parts, then the body parts...
Soon as all that is sorted I'll post more pix more often.

There is an update page so you can keep track of what I put up so you don't have to search around. I make small changes here and there, but usually just fixing my spelling mistakes.

As for prices... our labor rates are less or equal to all other shops in the industry, but if you send us a wish list that is 3 pages long... yup, thats gonna be a hefty bill. Send that same list to another shop... same thing, unless they under estimate the job because they've never done it before.

I'd do mail order, but it is a huge pain in my a$$.
The other day we sold a DIY LED lamp kit. It clearly stated on our site that the kit contained 2 red lamps and 2 amber lamps. The buyer got his stuff and then complained that we forgot to include the connectors! I just can't handle that type of hand holding when I've got 50 plus cool Defender projects to build.
If you are patient and want some stuff we/I will gladly help, but most mail order customers call at 4 and want the stuff boxed and out next day by 5. It just isn't our bag baby.
Lets see... convert a 90 into a 110... or... make a bunch of kick plates and pack them in boxes... hmmm...
Plus then I'd have to write instruction sheets and all. I just don't have time, but if you just want the part and can handle the install without step by step instructions I'll sell you the parts.

What size images would you want on the site?
I'm happy to change them.

PS... I hate threads like this, because its like a time bomb if its gonna turn into the "those guys suck because their stuff is costly" thread. I'm putting on a flame suit right now...
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  #8  
Old December 12th, 2007, 05:38 PM
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Mike -- As for the images... we all definitely appreciate the upgrade of your digital camera!

From this:


To This:


It'd be cool if you had it setup like EE does, have a regular size inline image, then click it and get a higher resolution (such as 800x600)... definitely a lot more work though.

If you ever have the urge to upgrade the page, such as making it more automated... let me know
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  #9  
Old December 12th, 2007, 05:43 PM
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a couple more pix. Yes, the shop is a mess... its not done yet.

Follow-up Post:

Quote:
Originally Posted by rmuller
Mike -- As for the images... we all definitely appreciate the upgrade of your digital camera!

From this:


To This:


It'd be cool if you had it setup like EE does, have a regular size inline image, then click it and get a higher resolution (such as 800x600)... definitely a lot more work though.

If you ever have the urge to upgrade the page, such as making it more automated... let me know

Oh man... back in the days of the "scanner" and dial-up... I'm ashamed...

Do you want every picture linked to a larger image? or just the finished product or ???

Thanks,
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  #10  
Old December 12th, 2007, 05:47 PM
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Every pic would be nice, but I'm sure that's a lot more work depending on how you do the updates... there are just a lot of times when going through the site you see something and want to look at it closer.
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  #11  
Old December 12th, 2007, 05:55 PM
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The problem is you set the bar pretty high. Sure I ordered a galvanized fuel cradle and sure it will last forever but knowing you make a better one that I can't have easily drives me nuts. Same goes for the kick panels.
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  #12  
Old December 12th, 2007, 07:38 PM
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New shop looks great. it will be weird seeing pics w/o that home garage feel of the wood in the background.

I would love to see all the pics have links to a larger image, but any would be great.
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  #13  
Old December 12th, 2007, 08:53 PM
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You could sell your parts through someone else; that way you wouldn't have to deal with the headache and we could buy the parts we want from you.
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  #14  
Old December 12th, 2007, 09:22 PM
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yeah, maybe you could ease into it, bring someone in part time and see how it goes to have an actual parts department?

I remember when I built Biby's coil over it was kinda like pulling teeth to get stuff out of you guys. And i couldn't buy a hi ratio x-fer box direct from ashscroft because you were the distributor and they didn't want to go around your back. Explaining that I couldn't buy one from you didn't help. Not so much complaining here as saying that is a part of ECR that lots of people would like to see grow and lots of people would probably spend money to purchase your cool products.

Now, you have more space, I have been hoping this will be possible so I will be able to purchase stuff for my coiler project. So get crackin on those SS brake line kits!
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  #15  
Old December 12th, 2007, 11:29 PM
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I hear you guys. We'll work on it. I'm hoping the new shop will help open up more options.

Sadly selling through someone else is not an option.
It still means I have to make things fool proof and write instructions and all... time I don't have.
One of the reasons we are where we are in the Rover game is that the people you talk to here know the trucks and have real answers for you. If we get someone selling for us then they won't have answers, could sell you the wrong stuff, etc... and thats how reputations get lost.
I hear complaints every day that company X sold me this and it won't fit, or I called company X and they had no idea what I was talking about, or I ordered from company X and its been 6 months... I never want to be company X.

The other glitch is the dang Defenders themselves... no 2 are truly the same. We make some parts that we "know" fit a 94 D90 and have fit 7 or 8 94s before. Then a 94 D90 comes in an it won't fit and we have to trim the part or something. For in house jobs that is no issue, but if it was a mail order item the customer would be on the chat boards going, "They sent me this and it doesn't fit!"

I find it is nearly impossible to make everything 100% fool proof, yet that is all customers want, and they want it all fed-X'd. I don't blame them, I want the same thing when I order something, but I'm not sure we could deliver.
Like the LED lamps. Those seemed 100% fool proof to me, but we get complaints when people order the wrong stuff. I just can't undertsand how they order the worng stuff with as clear as I think the web page is... but they do.

When the truck is here at ECR we have complete control. Everything is done right and triple checked. If we mail order we toss a lot more risk in, for what is honestly very little return. We make next to nothing on selling the parts we make, or have made. The money comes from installing them into a large project. Unless you have 10,000 of something made you'll never really see any profit and you can't have 10,000 of something made for the NAS Defender market.
For in house project customers that go through the trouble of sending their trucks to us want only the best. The mail order business is all about price points, not quality in most cases. I'm 100% against that, the best we can make is all I want, again... that doesn't mesh with mail order. Example, our 304 full stainless exhaust with lifetime cats is more costly than the 516 stainless NRP with budget cats, but very few mail order customers would buy it, even though it is better in every respect, other than cost.

Another example, stainless brake lines. We developed these with Classic Tube in NY and we both sell them at the exact same price, but we hardly sell any. People will call Classic Tube and order them and wait 8-12 weeks for them when we have them in stock. Why? I have no idea. The perception we are too costly I guess.

I'll work on it. Send me emails about what you want mail order and I'll try to get those producst on the front burner.

Funny on th Ashcroft deal, as I always wanted an exclusive deal with them, but Dave Ashcroft said no way. I have no idea why they wouldn't sell you the bits. They never would/did arrange anyt exclusives with us. nice folks, but we never got the exclusive.
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  #16  
Old December 13th, 2007, 12:01 AM
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ECR,

Keep up the great work and we will all keep dreaming of quitting our day jobs and moving up to beautiful Maine to help you pack FedEx boxes!
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  #17  
Old December 13th, 2007, 07:35 AM
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Hey Mike

That is funny. And typical. Just so you know I'm not bad mouthing ECR in any way, i will say that I did get a fair amount of good phone support when building Rich's coiler project. We used a Designa Chassis complete rolling chassis from ECR and there were a few questions about how to set up the braking system and probably some other ones that I can't remember now. That truck is still out there running around although not being used to anywhere near its full potential.

Dave

Quote:
Originally Posted by ECR

Funny on th Ashcroft deal, as I always wanted an exclusive deal with them, but Dave Ashcroft said no way. I have no idea why they wouldn't sell you the bits. They never would/did arrange anyt exclusives with us. nice folks, but we never got the exclusive.
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  #18  
Old December 13th, 2007, 07:59 AM
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Quote:
Originally Posted by Ren Ching
Hey Mike

That is funny. And typical. Just so you know I'm not bad mouthing ECR in any way, i will say that I did get a fair amount of good phone support when building Rich's coiler project.

Dave

I don't consider the truth bad mouthing.
Before Holly was hired on and we were understaffed and over busy, you are correct, we were impossible to reach and everything got put on the back burner.
I'm addressing all those concerns as best and as fast as I can. but also have to balance that with not getting over extended.
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  #19  
Old December 13th, 2007, 08:41 AM
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Nice to see some pics of the new shop!

I've been fortunate enough to trail ride a few times with this guy Ed, who owns several ECR projects. Click on "Land Rovers" to see his trucks. Nice work, ECR.

If I can ever get back to Maine someday, can I get a one day pass to see the ECR shop??
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  #20  
Old December 13th, 2007, 09:54 AM
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Enough of all this. I just woke up. Where are the updates on the site!!!!!!!!!!!!!!
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