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  #1  
Old May 21st, 2010, 01:57 PM
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Those who have Rover businesses...

So I have an opportunity to possibly start a company that would sell Rovers and repair them. The rent would be extremely cheap. There are quite a few Rovers here and not really anyone to fix them, and a lot of rich college kids... Of course I would start very small, only have a few trucks for sale, and only have a couple bays and grow from there. Probably start working on becoming a registered importer as well...

My question is, for those who have similar businesses, what have you learned or any knowledge you can offer? I really don't quite know yet what I might be getting myself into...
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  #2  
Old May 21st, 2010, 02:07 PM
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Quote:
Originally Posted by roverguy View Post
I really don't quite know yet what I might be getting myself into...

The famous Rover First Words.
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  #3  
Old May 21st, 2010, 02:09 PM
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Originally Posted by rijosho View Post
The famous Rover First Words.
I do own a couple rovers, I do know that they require a good bit of TLC, but I also know that I can make good money repairing them and maybe selling a few...
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  #4  
Old May 21st, 2010, 02:12 PM
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Since its such a niche market, you might consider expanding your scope a little to "classic 4x4" or some sort of name that encompassed rovers as well as other makes of 4x4's. If it turns out there is more than enough work for rovers only, you can always then limit your focus.
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Old May 21st, 2010, 02:15 PM
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Business is not as easy as dropping a sign out front...

How much start up capital will you have available? You will need to get a business license, purchase tools, a lot of tools and all the Land Rover specific diagnostic computers. Set up relationships with banks, set up a website, a reasonable marketing campaign, many Insurance policies.

Employees suck and relying selling cars and services to college kids with rich parents is a disaster in the making.
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Old May 21st, 2010, 02:28 PM
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Another good thing to bring to the table is that you could possibly work on other older British cars. They share a lot of similarities. Even some of the parts are interchangeable throughout brands.
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  #7  
Old May 21st, 2010, 03:31 PM
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I looked into this during a break from my normal insane job. If I ever stop being a lawyer, I am going to be a part time rover mechanic. Frank has a few extra bays I could work out of for cheap rent. I figure I restore/repair ones I have around when I have no customer business and then sell my 3 limit each year.

The legal and insurance and zoning issues of working on cars professionally are not to be underestimated not to mention the costs and legalities of being a car dealer. One way around this is to partner with an existing dealer/repair shop and add the rover specialist portion to it. For example, in my state, you can only sell three cars a year before they consider you a dealer (no limit on purchases though!).
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  #8  
Old May 21st, 2010, 03:39 PM
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Originally Posted by evilfij View Post
The legal and insurance and zoning issues of working on cars professionally are not to be underestimated not to mention the costs and legalities of being a car dealer. One way around this is to partner with an existing dealer/repair shop and add the rover specialist portion to it. For example, in my state, you can only sell three cars a year before they consider you a dealer (no limit on purchases though!).

If I ever stop being a lawyer, I am going to be a part time rover mechanic. Frank has a few extra bays I could work out of for cheap rent. I figure I restore/repair ones I have around when I have no customer business and then sell my 3 limit each year.
I already have a repair shop that is going to be renting out the service section of a old car dealership. The repair shop would be me sending them the vehicles to repair at a discounted rate and I would be renting the front area to sell from. The area is Auburn/Opelika which is starting to have a larger LR/ classic car market. So in the beginning I would not need to put down capital for tools/lifts/etc. The idea is to start here and expand to a larger market. Right now its an idea an seems a good time to start cause my overhead would be very slim. I just need to generate some capital to bring in some rovers to sell.
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  #9  
Old May 21st, 2010, 04:38 PM
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I'd focus on newer rovers if I were you, like 5 years or newer. Still under some kind of warranty is better. the prices are all over the map so its more confusing for the buyer and it's easier to make a big commision.
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Old May 21st, 2010, 05:04 PM
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If you have low/no overhead, go for it as you have nothing to lose. Be honest, fair, and do good work, and you'll do well.
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  #11  
Old May 21st, 2010, 06:47 PM
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And you will be about 2 hours away from a Very well known, reputable already established Rover Specialty Dealer.

Dealers can be next door to the other, but the KEY is the Value Added to a product everyone has.
So ask yourself WHat do you bring to the mix, the answer to that question will answer all your other thoughts.
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  #12  
Old May 21st, 2010, 07:31 PM
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Originally Posted by Rugbier View Post
And you will be about 2 hours away from a Very well known, reputable already established Rover Specialty Dealer.

Dealers can be next door to the other, but the KEY is the Value Added to a product everyone has.
So ask yourself WHat do you bring to the mix, the answer to that question will answer all your other thoughts.
This is very true. Part of the idea is to get the company started especially with the low overhead and then have the possibility of taking it to a larger market like Atlanta. I consider myself a rover addict, and I work on both of mine, right now the opportunity is there, but the timing is kind of off. One thing is that people have to drive a couple of hours to have their vehicles fixed. If they bring them to me and I do a great job for a reasonable price, they will come when they are ready for a newer vehicle. Im also thinking that my primary concern will be Rovers, but definitely not limited to.

I hope everyone will keep chiming in, the input is great. Right now it is an idea and a dream, so we shall see where it goes.
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  #13  
Old May 21st, 2010, 07:36 PM
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There is not much money in selling newer rovers -- at least if you are not a main dealer or well know dealer.
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  #14  
Old May 21st, 2010, 08:41 PM
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good luck in your new venture. i know it took alot of capital to get my place going. your low overhead and my low overhead are probably to different things.
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  #15  
Old May 21st, 2010, 09:14 PM
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Quote:
Originally Posted by Rugbier View Post
And you will be about 2 hours away from a Very well known, reputable already established Rover Specialty Dealer.

Dealers can be next door to the other, but the KEY is the Value Added to a product everyone has.
So ask yourself WHat do you bring to the mix, the answer to that question will answer all your other thoughts.
What he said... I started my "rover" company and it is definitely a niche market.

C-
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  #16  
Old May 21st, 2010, 10:27 PM
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it ain't easy. start-up is a real bitch.
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  #17  
Old May 22nd, 2010, 03:43 PM
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Quote:
Originally Posted by evilfij View Post
There is not much money in selling newer rovers -- at least if you are not a main dealer or well know dealer.
Is there more money in older rovers? Seems like there is already good defender retailers in place, and old rovers aren't worth jack.
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  #18  
Old May 22nd, 2010, 05:59 PM
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Buying is the key...There's money to be made in any Rover.
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  #19  
Old May 22nd, 2010, 07:34 PM
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Originally Posted by Gore Ranger View Post
Is there more money in older rovers? Seems like there is already good defender retailers in place, and old rovers aren't worth jack.
Only thing I see being able to make money off are defenders (including imports) or restored series trucks -- maybe flipping a nice 1995 RRC once in a while.
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  #20  
Old May 22nd, 2010, 08:50 PM
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Just do it! you can make a small fortune (assuming you are starting with a large one)
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