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  #21  
Old May 23rd, 2010, 07:01 PM
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Robert
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The thing is I have little overhead, probably between $200 and $500 per month, maybe slightly more depending on a loan, depending on sales and service. I have no kids, no family, no mortgage and I can live cheaply other than fixing my own rovers. That means I can sell the same rovers as my competitors for less because I don't need much to live on for now and really I just want to reinvest in the company. I've got the green light from by "business manager" all I need now is the capital to get a few trucks in, the business plan is being written and working on the details... Anyone interested in being an investor?
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  #22  
Old May 23rd, 2010, 08:38 PM
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Robert, what are your skill sets? I mean, I'm sure your work on your own stuff, but are you or have you ever been a mechanic/fabricator etc?
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  #23  
Old May 23rd, 2010, 09:27 PM
Roverlab
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Trevor Griffiths
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I'd like to suggest that being cheaper isn't necessarily better; it's not like you have to compete with every local service shop for Land Rover business.
My local dealer has a higher labor rate and greater overhead so it stands to reason that I am less expensive, but one of my goals is to do what's best for the customer to the best of my ability and provide value for the money spent.
The aftermarket has some options available to it that the dealer network doesn't.
I'm the chief cook and bottle washer, so the entire experience from cradle to grave is on my hands to do it well, satisfiy their needs, build the relationship so that they come back, and tell their friends.
I do almost no advertising- small round, "RL" stickers and "ROVRLAB" license plates on my LR3 and disco I, a basic website with contact info, and participate in a variety of Land Rover clubs and forums.
I don't inventory or buy cars for resale (but have put buyers/sellers in touch with each other) so maybe some of this doesn't apply.
There is a great need for quality repairs, and again, if the customer recognises the value of doing a thorough competent job, being profitable is easy. If your good, don't sell yourself short!
Oh, and something I have to work on: timely phone call return! Sorry Justin!
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  #24  
Old May 23rd, 2010, 09:30 PM
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Robert
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Quote:
Originally Posted by EWR View Post
Robert, what are your skill sets? I mean, I'm sure your work on your own stuff, but are you or have you ever been a mechanic/fabricator etc?
Mechanical engineer
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