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  #1  
Old May 21st, 2013, 03:46 PM
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New Defender news

In case you haven't seen this: http://www.autocar.co.uk/car-news/ne...efender-shaken

------ Follow up post added May 21st, 2013 01:49 PM ------

And this: http://www.autocar.co.uk/car-news/ne...scovery-family
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1966 ECR Series IIA
1970 Series IIA (Stella)
1997 D90 ST
2011 LR4 HSE
2010 Range Rover Supercharged

Sadly gone (some more sadly than others):
1983 D110 Double Cab 300 TDi
1989 RRC
1996 D1
2006 LR3
2008 RR
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  #2  
Old May 21st, 2013, 03:49 PM
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mark kellgren
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read it yesterday. they are at quite the crossroads in their brand.
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  #3  
Old May 21st, 2013, 04:02 PM
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Chris
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Interesting. Oddly enough BMW is working on a 7 seat x1....
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A friend of mine runs a land rover / range rover specialty repair shop. Based on his experience, they are capable of stopping anywhere, anytime, at any cost.

I don't know about the brakes, only their unreliability.
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  #4  
Old May 21st, 2013, 04:04 PM
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RYAN BEIS
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2015 = the end of Defenders. Is that LR's way of giving up on the utility SUV market? Instead of solely producing and concentrating on high-end luxury vehicles, couldn't they:
1) keep the defender model
2) concentrate on foreign markets other than the UK and US
3) cut costs on interior
4) go back to the basics
5) push total production to Africa or South America
6) drive down production cost/ramp up production numbers?

And still maintain the high-end models' production numbers.
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  #5  
Old May 21st, 2013, 04:30 PM
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The 1 million jeep JK owners proves the guy cited at the end is an idiot.
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  #6  
Old May 21st, 2013, 04:37 PM
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Quote:
Originally Posted by evilfij View Post
The 1 million jeep JK owners proves the guy cited at the end is an idiot.
A complete idiot. Those JK's are everywhere, I cant throw a dead cat anywhere and not hit one.
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  #7  
Old May 21st, 2013, 04:47 PM
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John B.
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Quote:
Originally Posted by rover4x4 View Post
A complete idiot. Those JK's are everywhere, I cant throw a dead cat anywhere and not hit one.
I drove to work in one....

Basically Land Rover has not had any expedition or off road savvy designers working there for many a decade. It is a lost brand for our purposes.
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  #8  
Old May 21st, 2013, 04:52 PM
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Matthew Greenspan
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If they just make anything with 16 inch wheels or even 17 inch max instead of dumb blindly 19 or 20 inch rims I would probably buy it. The drawing on the freelander article does not look bad except for the giant rims.
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  #9  
Old May 21st, 2013, 05:12 PM
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Could someone explain this?

"The current Defender will still be retired in 2015, however, partly because of the impossibility of meeting future legislation."

I really don't understand what has to be done to new D90s to get them up to current US standards for safety other than airbags...and cleaner diesel engines. A US Jeep Wrangler doesn't seem to be THAT much safer than a new D90 in the UK.
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  #10  
Old May 22nd, 2013, 10:01 AM
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Don Bunnell
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Quote:
Originally Posted by Red90 View Post
I drove to work in one....

Basically Land Rover has not had any expedition or off road savvy designers working there for many a decade. It is a lost brand for our purposes.
Bingo.

My wife has a L322 Rangie so I need to go to the local dealer for service. I have noticed the fading of the expedition/off road feel over the years. The test track doesn't look like it has been used in over a year. I also saw, last time in, that the parts department has no auxillary lights or cool little goodies in the showcase like they did some years ago. And not one sign of an off-road owner/dealer event like I used to see. Even the clothing and decor is more "20" rim" looking. Rangie on the floor slammed all the way withouth a hint that it can handle off-tarmic driving.

Quote:
Originally Posted by WeBeCinYa View Post
Could someone explain this?

"The current Defender will still be retired in 2015, however, partly because of the impossibility of meeting future legislation."

I really don't understand what has to be done to new D90s to get them up to current US standards for safety other than airbags...and cleaner diesel engines. A US Jeep Wrangler doesn't seem to be THAT much safer than a new D90 in the UK.
I have driven the JK's and they feel much less solid than my Defender. But they are much safer with airbags and anti-lock and crumple zones. It doesn't seem like it would be that difficult to build a modern Defender.

IDK shit about the car market but being in the JLR dealer a couple weeks ago I think Tata should have Jags and Range Rovers marketed together (which looks like they are doing). Jag obviously can be their sedan line and RR their SUV line (duh, I know).

And then sell the Land Rover brand to Chevy or Ford. I am sure either one would love to grab some of Jeep's market share of the JK sales. Both have a truck line to borrow from like parts and technology and at least with Chevy, their mid-size SUV line looks like ass. And Chevy has that 2.0TD that is going into the Cruze they could use.

Totally out there idea I know, but really WTH has Tata done with the LR brand?
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  #11  
Old May 22nd, 2013, 10:40 AM
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George
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This is the most troubling sentence in the article:

Autocar understands that the decision to shake up plans to replace the Defender has been prompted, at least in part, by the fact that the health of the automotive division of parent company Tata is in question.

------ Follow up post added May 22nd, 2013 10:43 AM ------

Quote:
Originally Posted by Red90 View Post

Basically Land Rover has not had any expedition or off road savvy designers working there for many a decade. It is a lost brand for our purposes.
Here's evidence of this from the article:

Autocar also understands that the product development boss hired to oversee the new Defender argued strongly against using a separate chassis construction and trying to compete globally, particularly with Toyota, in the market for commercial SUVs.
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  #12  
Old May 22nd, 2013, 11:05 AM
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I honestly rather Defender die this way then go out wimpering with silver plastic bumpers like the FJ and Jeeps have now. It would be interesting to know how many older school FJ and Jeep guys also have a new style FJ or Jeep. My guess is very few have embraced them for the same reason we wouldn't either.

Clay
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  #13  
Old May 22nd, 2013, 11:16 AM
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Quote:
Originally Posted by 1of40 View Post
It would be interesting to know how many older school FJ and Jeep guys also have a new style FJ or Jeep. My guess is very few have embraced them for the same reason we wouldn't either.

Clay
I have owned CJ's & TJ's. I will never own another TJ'S but would buy another CJ.
I currently have an 08 FJ that is my daily driver and buy another for sure!
I have owned a Disco, a 97 NAS ST and now an 87 SW. I don't see myself owning any current LR models but that is subject to change.
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