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Old January 14th, 2011, 11:42 AM
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mark kellgren
in between D's in an 04 D2
Join Date: Mar 2006
Location: Charlotte, NC
Posts: 6,531
Lost Opportunity

Land Rover should have commercials themed with the brand's all weather capability right now on all major channels. From what I've seen, they are still using normal advertising, themed in luxury.

They are missing the boat, for all these cities that are paralized in snow and ice (like Atlanta).


I really liked the advertising they had in the 90's, that really promoted the strength of the brand.
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Old January 14th, 2011, 01:17 PM
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Todd Miller
Land Rover
Join Date: Feb 2008
Location: Fairburn, GA USA
Posts: 1,029
all the local ATL news channels have been showing a video/pictures of a RR that slid off the road and into a pole. great advertising. also showed a BMW that was spinning its wheels so furiously that it somehow caught fire and burned to the ground, love that one.
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Old January 14th, 2011, 07:24 PM
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Join Date: Jul 2009
Location: Arlington, VA
Posts: 444
I saw the bmw one. hillarious.

LR is too busy sending letters to indie/local shops with the name "rover" in it to figure out how to advertise correctly.
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Old January 14th, 2011, 07:53 PM
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D Cantrell
1997 D90SW
Join Date: Dec 2005
Location: Quasi Indigent
Posts: 553
Atlanta paralyzed in snow and ice somehow diminish the term Global Warming...
Still waiting for the Hope and Change to start
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Old January 14th, 2011, 08:20 PM
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1995 Black ST - Rhinolined edition
Research Assistant/Eagle Eyes
Join Date: Apr 2009
Location: NYC
Posts: 16,557
I read something like this year's temps were 2 degrees (again I read this last week, so my number could be off) hotter than average on record.

The snow thing has been done (overdone actually) by jeep and their new grand Cherokee that you can't see through the snow it's driving in.

Personally I think some of Jarek's YouTube videos of him driving through the snow-covered Pine Barrens with his kid and wife loving every moment are some of the best advertising material. "Great in all elements...even with the racing tires we put on our 18's." -Land Rover Range Rover
I am talking purely from an aesthetics standpoint.
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Old January 14th, 2011, 09:38 PM
The Dro
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1988 Ninety
Join Date: Jan 2010
Location: Annandale, VA
Posts: 6,692
The sad truth is that LR wants people like the three media-whores sisters to be driving their trucks...

LR could care less about the snow, sand or dirt... they just want people to buy the +$80k RR.
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Old January 14th, 2011, 10:06 PM
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Dave Sherwood
1994 D90 ST
Join Date: Apr 2010
Location: Long Lake, MN USA
Posts: 685
The dealer here is on Facebook a lot and posted an invite for test drives after we got 16 inches of snow. Something like "tell your neighbor who is stuck in the snow to come on down...perfect day for a test drive." I was too busy digging the Sport out from being stuck in our driveway to tell anyone :-(

Current Rovers:
1994 D-90 ST #734
2006 LR3
2016 RRS

Past Rovers:
1997 Disco I
1988 Range Rover 40th Anniversary
1999 Disco II
1995 D-90 ST #2731
1997 Range Rover 4.6 HSE Vitesse
2003 Range Rover HSE
2008 RRS
2013 RRS
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