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  #1  
Old February 25th, 2011, 09:21 PM
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Is this true?

Saw this post on ExPortal..can anyone confirm if it's true?

I wanted to let everyone know that Land Rover is officially seperating the Range Rover brand into int's own car line. Range Rover will offer the Evoque, Sport and full sized RR while Land Rover will offer the LR2 and LR4 and starting in 2013 two variants of Defender and possibly a third. I am excited to see the Land Rover brand go back to its roots I was excited to get this news and wanted to share.
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  #2  
Old February 25th, 2011, 09:40 PM
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No idea if that is true or not.
Only thing I can add is that I noticed that in the dealers we work with that their letterheads and invoices over the last few weeks have all dropped the Land Rover logo and oval in favor of what looks to me like mid-1980s script that says "Range Rover".
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  #3  
Old February 25th, 2011, 10:01 PM
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There is no way they are importing the 2013 Defenders to the states (kind of implied) but the rest is true.
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  #4  
Old February 26th, 2011, 01:49 AM
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Here's an article that quotes LR people directly:

http://www.autoblog.com/2011/02/12/l...lux-right-now/
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  #5  
Old February 26th, 2011, 03:24 AM
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Quote:
Originally Posted by navydevildoc View Post
Here's an article that quotes LR people directly:

http://www.autoblog.com/2011/02/12/l...lux-right-now/
Thats disturbing. I think its safe to say that most of us already own the best we will ever see from this marque. Sadly they have lost their way. To say Range Rover and Land Rover owners are different customers is absurd. Yes I mostly leave the Range Rovers to my wife while Im off in the Series or Defender but its the same customer making the purchase.
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  #6  
Old February 26th, 2011, 03:24 AM
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even if they did make new defenders for the US ... they would be so different, thye would need to pack a passengerside air bag system which would funk up the dimensions, which would in turn funk up some more dimensions and then you realize....
how do they say? nuthin like the original...
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  #7  
Old February 26th, 2011, 07:23 AM
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Im sure they had some consultants come in and tell them to do this. Rover lost their way a while back, however they are building what people want, obviously because I see them everywhere.
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  #8  
Old February 26th, 2011, 07:58 AM
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Quote:
Originally Posted by rover4x4 View Post
Im sure they had some consultants come in and tell them to do this. Rover lost their way a while back, however they are building what people want, obviously because I see them everywhere.
You cant argue that...it's the masses. Give the people what they want! Thats the chant.
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  #9  
Old February 26th, 2011, 11:09 AM
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Well they didn't ask me... I want a new modern rugged TDI defender in the states.
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  #10  
Old February 26th, 2011, 11:24 AM
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If the defender came back I am sure it will be built on the lr4 or something like that and be what the fj is for Toyota. I also think the current defender will be made for years to come even if there is a new one. Companies that buy them for Africa and what not need the simplicity and land rover recognizes that. Figure the kit form will be around or something like that.

As for the defender coming back, Brian and I were discussing if we would still want them if suddenly there was a new fj style one and every horsey out there with a flipped collar got one for graduation from college and we both cringed. Thankfully there will be enough of a difference it shouldn't matter. I doubt many fj40 people give a second thought to all of horseys relatives in fj cruisers.
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  #11  
Old February 26th, 2011, 11:53 AM
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FYI, they are separating the brands in terms of the badges, just as the article suggests. Also, I have not said anything yet because of all the BS over the years, but it is true...the Defender IS coming to the US again. I don't know exactly when we will see them, haven't yet seen any pictures, and don't want to start to speculate; however, we have been told by Land Rover that it will be here in 2014 and will be based on the LR4 Platform as Barry suggested.

I am being serious...I have been known to joke about it previously when people have suggested these things, but we have official word now! I will also gladly take orders from any of you when the time comes! Anyone who is interested is free to PM me and I will start a list of those to contact when any real information becomes available and when we are ready to start taking deposits for a waiting list.
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Old February 26th, 2011, 12:36 PM
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Unhappy

Quote: "Companies that buy them for Africa and what not need the simplicity and land rover recognizes that. Figure the kit form will be around or something like that."

Not anymore. We spend a lot of time in the third world and the defender is dead...most NGO's and aid organizations have moved on to Toyota's...When I was in Ghana they had 110's for the police & military but when Tata took over they sold off all Land Rovers and switched to Tata Safari's. You do still see them kicking around in places but they are older and they don't seem to be buying new ones.
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  #13  
Old February 26th, 2011, 12:39 PM
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I have heard the code name for the new Defender is called the "Icon". I for one hope it stays true to its heritage somehow. I do plan to own one assuming it is close.
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  #14  
Old February 26th, 2011, 01:10 PM
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Quote:
Originally Posted by JPBrown View Post
Quote: "Companies that buy them for Africa and what not need the simplicity and land rover recognizes that. Figure the kit form will be around or something like that."

Not anymore. We spend a lot of time in the third world and the defender is dead...most NGO's and aid organizations have moved on to Toyota's...When I was in Ghana they had 110's for the police & military but when Tata took over they sold off all Land Rovers and switched to Tata Safari's. You do still see them kicking around in places but they are older and they don't seem to be buying new ones.
Yup. Having been around the world quite a bit, mainly in Asia but a little in Africa, and the Land Cruiser far outnumbers the Defender with NGOs. But for some reason when it comes to Police and Military, they all have 90s and 110s. Not sure why that is.
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  #15  
Old February 26th, 2011, 01:46 PM
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I can totally see why they are seperating the brands. Most of the people that buy a new Range Rover could give a sh1t about the Land Rover heritage - there have been a few post about it on this board and even the Rover's North magazine mentioned about it in the latest issue. I go into my local LR (or I guess RR) dealer now and see "pimp" Sterling (SP?) packages on the Range Rovers in the showroom vs. even a brush guard with lights. When is the last time you've seen a RR on the trail newer than a P38? I could make a cheap joke about how they should take the Range and make it Mall or Shop Rover as the most aggro terrain they will see is going up and down a parking garage but will hold back.

And I can see the Defender coming over again but much more "refined". I've seen the Jeep 4 doors being sold like hot cakes around town and I am sure LRNA thinks they can get a lot of those customers to pony up a bit more for their version. I hope in the seperation LR will get back a bit to their roots or what the cool exepedtion posters look like at the dealer. As freaking awesome as the classic Defender is, if LR does it right a new one could be pretty rad as well. IDK, I think the seperation could be a good thing.
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  #16  
Old February 26th, 2011, 02:17 PM
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Don't get me wrong I love the lr4 but a new defender built on that platform with airbags and what not is going to be shit. It will be just like a wrangler or a fj and every idiot will have one. I wonder if it will even be diesel for america.
Defenders aren't supposed to be lr4s. Sure we all do things to make them more comfortable but they still are trucks not unibody mass produced vehicles. It will be sad when I have to sell my defender and prius because I want something more unique. Time to start researching internationals. Pretty sure I am safe with them not be bastardized anytime soon.

This post and topic should be locked it comes up almost as often as me mocking Horsey for his lack of rotors

------ Follow up post added February 26th, 2011 11:19 AM ------

Quote:
Originally Posted by JPBrown View Post
Quote: "Companies that buy them for Africa and what not need the simplicity and land rover recognizes that. Figure the kit form will be around or something like that."

Not anymore. We spend a lot of time in the third world and the defender is dead...most NGO's and aid organizations have moved on to Toyota's...When I was in Ghana they had 110's for the police & military but when Tata took over they sold off all Land Rovers and switched to Tata Safari's. You do still see them kicking around in places but they are older and they don't seem to be buying new ones.
Companies still order tons of them, hence fleet sales at RN. We might not see them all the time but I know they are being used. Red Cross, UN, etc.
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  #17  
Old February 26th, 2011, 03:14 PM
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Yes.. but even fleet sales, which are much less than they used to be... make up a small fraction of the 25,000 produced & sold globally which by car manufacturing standards is almost pointless.
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Old February 26th, 2011, 07:11 PM
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We could write them a letter. I have been planning on doing so over a year. I just connected with Phil Popham the Global Operations Director for Land Rover so I have his contact. Anyone interested?
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Old February 26th, 2011, 07:22 PM
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What is this letter for?

Quote:
Originally Posted by Manimal View Post
We could write them a letter. I have been planning on doing so over a year. I just connected with Phil Popham the Global Operations Director for Land Rover so I have his contact. Anyone interested?
I was told by a friend that owns a LR dealership that the defender will be back in 2014. I know there are a couple of members on the board that are affiliated with LR dealerships and maybe they can confirm if they have been told the same thing by LRNA.
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  #20  
Old February 26th, 2011, 07:38 PM
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They make 25000 a year? I thought they made not even half that.
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