Great news on the new Defender! - Defender Source
Defender Source  

Go Back   Defender Source > Non-Technical Discussions > Misc. Chit-Chat


Reply
 
Thread Tools
  #1  
Old December 30th, 2012, 06:29 PM
cwilder's Avatar
cwilder
Status: Offline
Chad
2012 110 Black
Member
 
Join Date: Apr 2010
Location: Las Vegas, NV
Posts: 739
Registry
Great news on the new Defender!

Not sure this has been posted but was refreshing to read they are going back to the redesign.

http://www.stuff.co.nz/motoring/life...wn-on-Defender
__________________
_________________________________
2016 Range Rover TD6
2013 Raptor F150 SVT
1997 D-90 #1867 (sold) :(
2012 Black 110 :) In OZ still
2011 LR4 "Metropolis" (sold) :(
2011 Raptor F150 SVT (sold) :(
2007 Shelby GT500 (sold)
2007 LR3 (sold)
2006 RRS (sold)
Reply With Quote
Sponsored Links
Advertisement
 
  #2  
Old December 30th, 2012, 09:04 PM
JohnsD90's Avatar
JohnsD90
Status: Offline
John
74 SIII 88", 88 110, 91 110
Member
 
Join Date: Feb 2009
Location: CT
Posts: 2,282
Registry
Sweet, glad they realized the people that liked the concept weren't the same people that are defender owners or people that are interested in the defender for what it can do.
Reply With Quote
  #3  
Old December 30th, 2012, 10:10 PM
sonoronos's Avatar
sonoronos
Status: Offline
Ed
None
Member
 
Join Date: May 2010
Location: Arlington, VA
Posts: 5,523
Registry
"Roynon admits the company would consider making the Defender on unique body-on-frame underpinnings, despite the added cost and complexity, if that's what the market feedback demands."

This Roynon person sounds like he can't be trusted. How exactly does one go about "considering to do something" that is already done?

No wonder why he's a corporate PR guy. Greasy as a swivel ball.
Reply With Quote
Sponsored Links
Advertisement
 
  #4  
Old December 31st, 2012, 07:15 AM
winn442's Avatar
winn442
Status: Offline
Winn Bearden
........
Member
 
Join Date: Nov 2009
Location: Americus, GA
Posts: 255
Registry
Like I said in an earlier post, it would be easy to design a modern vehicle that's just as capable and make it look like the current Defender....Jeep has been able to do it with the Wrangler, why can't LR do it?
__________________
Winn Bearden
Reply With Quote
  #5  
Old December 31st, 2012, 09:11 AM
mgreenspan's Avatar
mgreenspan
Status: Offline
Matthew Greenspan
Land Rovers
Member
 
Join Date: Nov 2008
Location: Nevada City
Posts: 1,719
Registry
Quote:
Originally Posted by winn442 View Post
Like I said in an earlier post, it would be easy to design a modern vehicle that's just as capable and make it look like the current Defender....Jeep has been able to do it with the Wrangler, why can't LR do it?
Because their marketing team is incompetent and they hire guys like the one that made the DC100.
__________________
Do not read the next sentence.

You little rebel, I like you.
Reply With Quote
  #6  
Old December 31st, 2012, 11:29 AM
Rocky's Avatar
Rocky
Status: Offline
Chris
72 + D1 drivetrain
Member
 
Join Date: Sep 2006
Location: Colonies Aka Boston
Posts: 8,762
DC100 would be to Land Rover what the Edsel is to Ford.
Defender doesn't need much. Land Rover has already proven it can build all aluminum body with the new Range Rover that can be sold worldwide.
__________________
A friend of mine runs a land rover / range rover specialty repair shop. Based on his experience, they are capable of stopping anywhere, anytime, at any cost.

I don't know about the brakes, only their unreliability.
Reply With Quote
  #7  
Old December 31st, 2012, 12:02 PM
Roverlab
Status: Offline
Trevor Griffiths
85 110, 92 110, 92 RR, 06 LR3
Member
 
Join Date: Jan 2008
Location: Elizabethotwn, PA
Posts: 1,646
I can't help but wonder if it's an aesthetics issue or function issue with Rover. I like to think I'm pretty immersed in Land Rover, so I read the magazines and see the forums how and where Land Rovers are used for everything from recreation to life saving wordwide. I'm biased, but I don't recall seeing jeeps performing in the same capacity, certainly without major upgrades from the show room floor. I sure hope LR get's it right.....
__________________
Roverlab is now British 4x4 Specialists.
Email is
To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

Same place, new dogs.
Reply With Quote
  #8  
Old December 31st, 2012, 12:58 PM
flippedrover's Avatar
flippedrover
Status: Offline
Tyler
'94 D-90
Member
 
Join Date: Dec 2003
Location: Ashburn,va
Posts: 3,123
Trevor true. But we have the pickups here in the states to do all the things Rovers do elsewhere. And I forgot what else I was going to say. Oh well
__________________
Can't you feel 'em circlin' (closin'in) honey?
Can't you feel 'em swimmin' around?
You got fins to the left, fins to the right,
and you're the only bait in town.
You got fins to the left, fins to the right,
and you're the only girl in town.

Jimmy Buffett


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
Reply With Quote
  #9  
Old December 31st, 2012, 01:12 PM
sonoronos's Avatar
sonoronos
Status: Offline
Ed
None
Member
 
Join Date: May 2010
Location: Arlington, VA
Posts: 5,523
Registry
Quote:
Originally Posted by Roverlab View Post
I can't help but wonder if it's an aesthetics issue or function issue with Rover.
I'm assuming it's a sales issue. Land Rover's global roadmap for 600,000 units per year wants the Defender's successor to be part of that sales figure. That's a pretty ambitious number. Therefore, the guess is that Land Rover wants a design that will generate increased sales. I think 2011's production numbers for the Defender was 20k units (source: Autocar)

It's something like 2012 UKP 18k for a 4 door Hilux while a 4 door 110 Pickup costs UKP 24k.

That's almost a $10,000 USD difference, and partly explains why Toyota moves as many Hiluxes in a month as Land Rover sells Defenders in a year.

Jeep sold 122k Wrangler units in 2011 in the US alone. To Land Rover, that sounds like an untapped market.

However, the LR marketing folks still haven't wrapped their head around the fact that a 2012 Jeep Wrangler Unlimited costs the equivalent of UKP 16k.
Reply With Quote
  #10  
Old December 31st, 2012, 06:54 PM
cwilder's Avatar
cwilder
Status: Offline
Chad
2012 110 Black
Member
 
Join Date: Apr 2010
Location: Las Vegas, NV
Posts: 739
Registry
I can't think of a vehicle that truly competes with the jeep. I think Winn is right. It seems to me it would be fairly easy to design a new Defender and keep the heritage. Heck if they put a US legal diesel engine in it they would have an advantage there. I love my Puma engine. The gas milage is great and it runs smooth. I would be all over a ST 110! Look what ECR is able to do. I would think as big as LR is they could do this easier than they make it out to be.
__________________
_________________________________
2016 Range Rover TD6
2013 Raptor F150 SVT
1997 D-90 #1867 (sold) :(
2012 Black 110 :) In OZ still
2011 LR4 "Metropolis" (sold) :(
2011 Raptor F150 SVT (sold) :(
2007 Shelby GT500 (sold)
2007 LR3 (sold)
2006 RRS (sold)
Reply With Quote
  #11  
Old December 31st, 2012, 07:30 PM
sonoronos's Avatar
sonoronos
Status: Offline
Ed
None
Member
 
Join Date: May 2010
Location: Arlington, VA
Posts: 5,523
Registry
Quote:
Originally Posted by cwilder View Post
I can't think of a vehicle that truly competes with the jeep. I think Winn is right. It seems to me it would be fairly easy to design a new Defender and keep the heritage. Heck if they put a US legal diesel engine in it they would have an advantage there. I love my Puma engine. The gas milage is great and it runs smooth. I would be all over a ST 110! Look what ECR is able to do. I would think as big as LR is they could do this easier than they make it out to be.
How much are you willing to pay for such a thing?
Reply With Quote
  #12  
Old December 31st, 2012, 07:39 PM
nathanwind's Avatar
nathanwind
Status: Offline
Jason Lavender
88-90-127-LR3
D-90 Source Vendor
 
Join Date: Jan 2008
Location: Saratoga NY
Posts: 8,741
Registry
Whatever they do, just galvy the whole thing!
__________________
Jason Lavender
'71 Series IIA
'88 127 #F96 DKN
'94 90 NAS #324
'06 LR3 HSE

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

(10% discount for DSource members, use coupon code "D90")

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
Reply With Quote
  #13  
Old December 31st, 2012, 08:45 PM
cwilder's Avatar
cwilder
Status: Offline
Chad
2012 110 Black
Member
 
Join Date: Apr 2010
Location: Las Vegas, NV
Posts: 739
Registry
Quote:
Originally Posted by sonoronos View Post
How much are you willing to pay for such a thing?
Not as much as ECR charges . Seriously though, the Unlimited Rubicon is in the high 30's. So I would think LR could compete. By the way, I paid 55K for my 110 here in OZ. Cars are much more expensive as is everything here. My wife's Prius was 38K!
__________________
_________________________________
2016 Range Rover TD6
2013 Raptor F150 SVT
1997 D-90 #1867 (sold) :(
2012 Black 110 :) In OZ still
2011 LR4 "Metropolis" (sold) :(
2011 Raptor F150 SVT (sold) :(
2007 Shelby GT500 (sold)
2007 LR3 (sold)
2006 RRS (sold)
Reply With Quote
  #14  
Old December 31st, 2012, 08:56 PM
nathanwind's Avatar
nathanwind
Status: Offline
Jason Lavender
88-90-127-LR3
D-90 Source Vendor
 
Join Date: Jan 2008
Location: Saratoga NY
Posts: 8,741
Registry
Quote:
Originally Posted by cwilder View Post
Not as much as ECR charges . Seriously though, the Unlimited Rubicon is in the high 30's. So I would think LR could compete. By the way, I paid 55K for my 110 here in OZ. Cars are much more expensive as is everything here. My wife's Prius was 38K!
Both RHD?

I recently sold my Harley to OZ too, same thing even with shipping it was much cheaper to buy mine and ship than buy over there with the outrageous prices.
__________________
Jason Lavender
'71 Series IIA
'88 127 #F96 DKN
'94 90 NAS #324
'06 LR3 HSE

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.

(10% discount for DSource members, use coupon code "D90")

To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.


To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
Reply With Quote
  #15  
Old January 1st, 2013, 03:24 AM
cwilder's Avatar
cwilder
Status: Offline
Chad
2012 110 Black
Member
 
Join Date: Apr 2010
Location: Las Vegas, NV
Posts: 739
Registry
Quote:
Originally Posted by nathanwind View Post
Both RHD?

I recently sold my Harley to OZ too, same thing even with shipping it was much cheaper to buy mine and ship than buy over there with the outrageous prices.
Yes, both RHD. Was a little tricky learning to shift with the left hand but otherwise no worries.
__________________
_________________________________
2016 Range Rover TD6
2013 Raptor F150 SVT
1997 D-90 #1867 (sold) :(
2012 Black 110 :) In OZ still
2011 LR4 "Metropolis" (sold) :(
2011 Raptor F150 SVT (sold) :(
2007 Shelby GT500 (sold)
2007 LR3 (sold)
2006 RRS (sold)
Reply With Quote
  #16  
Old January 1st, 2013, 10:54 AM
mgreenspan's Avatar
mgreenspan
Status: Offline
Matthew Greenspan
Land Rovers
Member
 
Join Date: Nov 2008
Location: Nevada City
Posts: 1,719
Registry
Quote:
Originally Posted by sonoronos View Post
Jeep sold 122k Wrangler units in 2011 in the US alone. To Land Rover, that sounds like an untapped market.
Wrong. If it sounded like an untapped market to them they would have been selling the Defender already. They gave up on the market in the US and completely changed their sales strategy to fewer units at higher prices. It hasn't been as successful as they wanted and then to top it all off they blurred the Land Rover and Range Rover marques so much that there isn't anything in the lower end market at all. The cheapest thing you can get is a LR2 and it's not cheap!

They destroyed themselves in North America on their own by a faulty sales and marketing strategy. Then 6 years after other car companies came out with new retro throw back off roaders, e.g. FJ cruiser, new Wrangler, they start to put together "something new". Enter the DC100. Everybody hates it despite the denial in articles that it has been receiving positive feedback. Now it's back to the drawing board. And this is all continued years of nothing in that corner of the market. People don't buy these things to off road. They just want to look like they can. We all know this. They should have just said F it, built a Defender replacement with IFS in the front, made it with machinery instead of by hand, had it look the part and be somewhat capable, offer a expedition/safari variant to milk the US buyers out of more money to make it look the part but really be a bunch of bolt on kit w/ a nice trim upgrade and different paint and be done with it.

I know a lot of people on forums will say things like, well the Defender is largely agricultural, it's users demand X, Y, and Z, it needs to be expedition worthy and easy to work on in the field. Shut up. Hardly any of you go on expeditions that require you to actually be able to work on your vehicle in the field. Swapping a broken axle at an off road event is not in the field. Attending the National Rally is not in the field. The replacement should have been more driver friendly and should have come in a long time ago designed similarly to every other product in order to make it more marketable to the masses because that, sadly, is where the sales are.

On the other hand, why the F have they just not bought Jeep, stolen everything and put a different body on the new Wrangler then sold it off. Take the technology to make the solid axle body on frame utility vehicle that meets current safety standards that apparently they can't figure out. Ford tactics FTW?
__________________
Do not read the next sentence.

You little rebel, I like you.
Reply With Quote
  #17  
Old January 1st, 2013, 11:13 AM
leastonce's Avatar
leastonce
Status: Offline
Jason England
D-90 White 95 SW #65
Site Team
 
Join Date: Jul 2009
Location: NYC
Posts: 6,078
Registry
They should let the defender die a dignified death.
__________________
Quote:
Soapy water / KY jelly, etc. is is basically a must. Yes, good idea to remove trim panels - only takes 5 more minutes to do so.
Car Camping Collective founding member and Chief Executive Officer
Cat Camping Collective founding member and Chief Executive Officer
Reply With Quote
  #18  
Old January 1st, 2013, 11:35 AM
revtor's Avatar
revtor
Status: Offline
Steve Maietta
1969 IIA 88" Bugeye
Member
 
Join Date: Sep 2006
Location: Northern NJ, USA
Posts: 817
Registry
Quote:
Originally Posted by mgreenspan View Post
On the other hand, why the F have they just not bought Jeep, stolen everything and put a different body on the new Wrangler then sold it off. Take the technology to make the solid axle body on frame utility vehicle that meets current safety standards that apparently they can't figure out. Ford tactics FTW?


It worked in 1948, why not in 2013?



~Steve
__________________
"Yeah, make sure its a flatbed...."
Reply With Quote
  #19  
Old January 1st, 2013, 11:49 AM
mgreenspan's Avatar
mgreenspan
Status: Offline
Matthew Greenspan
Land Rovers
Member
 
Join Date: Nov 2008
Location: Nevada City
Posts: 1,719
Registry
Quote:
Originally Posted by revtor View Post
It worked in 1948, why not in 2013?
I just had a thought. They could probably even buy up every old Land Rover 90/110/130 thru 1995 that exists in the UK. Go back to the plant, rebuild them into LHD and import them and make a fortune.

Quote:
Originally Posted by leastonce View Post
They should let the defender die a dignified death.
I don't know what that means. Business-wise, they should make something that people will buy and use the same name as Defender.
__________________
Do not read the next sentence.

You little rebel, I like you.
Reply With Quote
  #20  
Old January 1st, 2013, 03:34 PM
RX6RCROL's Avatar
RX6RCROL
Status: Offline
Matthew Hedrick
1994 D-90 #646
Member
 
Join Date: Oct 2003
Location: Wake Forest North Carolina
Posts: 1,098
Registry
I wonder if "they" read these discussions.
Reply With Quote
Reply

Lower Navigation
Go Back   Defender Source > Non-Technical Discussions > Misc. Chit-Chat

Tags
defender, new defender, news

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
NAS 1995 Defender 90 for sale, Salvage title, Fully functional or Great Project donor Doc Martin For Sale - Vehicles 18 May 14th, 2012 05:58 PM
Massive clearout of stuff - all parts located at my place in the UK globallandrovers For Sale - Parts 3 May 2nd, 2012 07:16 PM
1997 NAS Defender owners manual in great shape ron For Sale - Parts 0 March 2nd, 2012 07:31 AM
1994 (POE) Defender for sale 1 of 40 stanman For Sale - Vehicles 11 September 12th, 2007 06:28 PM


All times are GMT -5. The time now is 04:55 AM.


Copyright