I read the interview where they said they moved completely away from the DC100 concept, hopefully to keep the iconic boxish look and would be priced affordably starting at $40,000 and would be the base for several "Defender" models. All available online. However it won't be simple to maintain. It will flood American and challenge Jeep KIA Honda directly. I don't think it will hurt the real Defender market because we will all be saying "That's not a REAL" Defender. It will make new Owners want a real one!