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  #1  
Old January 16th, 2011, 10:42 PM
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Derek Dilks
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ECR Defender, TLC Icon, Etc

Thoughts from anyone if there's room in the N America market for a competitor who strictly builds LR brand spec trucks for resale in this price range? ($80k-$150k)

Thinking Defender 110's, some Series trucks and possibly Range Rover Classics (1995 LWB's)

http://www.icon4x4.com/overview/fj/models - love the concept
http://www.eastcoastrover.com/143.html - possibly one of the most beautiful 110's I've ever seen! Great work
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  #2  
Old January 16th, 2011, 11:08 PM
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Quote:
Originally Posted by Dilks
http://www.eastcoastrover.com/143.html - possibly one of the most beautiful 110's I've ever seen! Great work
I love it, but not a huge fan of those alloys on a 110!
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  #3  
Old January 16th, 2011, 11:16 PM
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Isn't that what ECR is doing with 110s. As for Series trucks, I don't there is as big a market for people wanting modernized ones. Same thing goes for Range Rovers
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  #4  
Old January 16th, 2011, 11:34 PM
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Quote:
Originally Posted by bjf
Isn't that what ECR is doing with 110s.
I would say no. I'm pretty sure TLC also buys their own trucks, don't they? It's probably further complicated as NAS 110s were/are a numbered series that would make TLC's model that much more difficult for NAS 110s.

Plus there's this:

Quote:
Originally Posted by ECR

We really do 2 different things.
TLC stuff is cool and anybody that makes it in this business gets my respect.

Our stuff is all Rover with a lot of original flavor in mind, even though we do custom stuff we always like to keep the overall look and feel of something that could have come out of the factory.

The TLC Icons are a new build that uses all US running gear with the look of an older vehicle. Super cool for sure, but I don't really see much overlap between TLC and ECR.

If we built an Icon it would have a Tdi, galv frame, etc etc.
If TLC built a Defender it would have a GM V8, 9" axles and such.

Nothing wrong with either vehicle, they just appeal to different folks.

A good number of our customers also have FJ40 Icons in their stables.
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  #5  
Old January 17th, 2011, 12:38 AM
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I meant the 80k to 150k 110s. Talking about the restores like 116 at copley now. I don't think those are customer trucks. I think they are done for Copley to sell.

From ECR site
This is a very limited production schedule, so contact Copley Motor Cars so that you can purchase and enjoy your "new" NAS Defender 110 soon.
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  #6  
Old January 17th, 2011, 03:03 AM
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Also there a afew companies in the UK who are rebuilding early 110's. Eg for $95,000 approx, you can have a lhd, galv chassis, diesel, SE spec, t/c, e/w, abs, c/l, leather, 110 csw 7 seats, metallic paint, alloys, auto transmission, we can offer it ex works UK or landed and titled for extra charge.
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  #7  
Old January 17th, 2011, 08:28 AM
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Quote:
Originally Posted by Dilks View Post
Thoughts from anyone if there's room in the N America market for a competitor who strictly builds LR brand spec trucks for resale in this price range? ($80k-$150k)

Thinking Defender 110's, some Series trucks and possibly Range Rover Classics (1995 LWB's)

http://www.icon4x4.com/overview/fj/models - love the concept
http://www.eastcoastrover.com/143.html - possibly one of the most beautiful 110's I've ever seen! Great work
If you are serious about spending the time and effort to get into the business drop me a line.
Just remember that it takes many years to build a reputation.

------ Follow up post added January 17th, 2011 08:40 AM ------

Quote:
Originally Posted by globallandrovers View Post
Also there a afew companies in the UK who are rebuilding early 110's. Eg for $95,000 approx, you can have a lhd, galv chassis, diesel, SE spec, t/c, e/w, abs, c/l, leather, 110 csw 7 seats, metallic paint, alloys, auto transmission, we can offer it ex works UK or landed and titled for extra charge.
How much if the customer wants a 4.6 EFI V8 with a 5 speed (R380) in a custom color not offered by Land Rover?
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  #8  
Old January 17th, 2011, 08:54 AM
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Originally Posted by ECR View Post
Just remember that it takes many years to build a reputation.
That is the most important part^^^^, just because you build it doesn't mean it would sell. Why would someone buy from you whom they know nothing about vs going to ECR who has the experience and reputation? Just food for thought... I don't see that there is room for another in such a small market. But hey what do I know I do this for fun.
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  #9  
Old January 17th, 2011, 11:16 AM
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The Black 110 ECR did is probably my favorite NAS Defender I've seen. I think the price was north of 200K. I see more value in an original 110 than an Icon. Not saying the Icon isn't a super cool truck but not the same in my book.
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  #10  
Old January 17th, 2011, 12:40 PM
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Quote:
Originally Posted by ECR View Post

How much if the customer wants a 4.6 EFI V8 with a 5 speed (R380) in a custom color not offered by Land Rover?
Will have a quote for you done by the end of the week!
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  #11  
Old January 17th, 2011, 02:14 PM
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Derek Dilks
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Quote:
Originally Posted by jamespierce View Post
That is the most important part^^^^, just because you build it doesn't mean it would sell. Why would someone buy from you whom they know nothing about vs going to ECR who has the experience and reputation? Just food for thought... I don't see that there is room for another in such a small market. But hey what do I know I do this for fun.
Let me state this another way:

Lets assume there were 10 identical Defender 110's on Copleys lot here on the east coast (similar to the black one above) and 10 on a lot out on the west coast already built. Let's also assume for the sake of this post that all of the trucks were built by ECR. Would people buy these 110's just like folks are buying the Icons? Is there a market for this? And to go one step further how many trucks would sell each year (any guesses at what would the market support) Perhaps the folks at ECR and Copleys would have a pretty good idea since their clientele are the demographic most likely to be buying these?
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  #12  
Old January 17th, 2011, 02:24 PM
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Better question is how many icons are sold a year.
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  #13  
Old January 17th, 2011, 03:07 PM
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Quote:
Originally Posted by bjf View Post
Better question is how many icons are sold a year.
Direct from TLC's Q&A section of their website:

"Is the ICON available now?
Yes, and no. Each ICON is hand built to order. Six guys = twelve hands + 352 days = 24 ICONs maximum each year. Build times average six months from order date."
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  #14  
Old January 17th, 2011, 03:24 PM
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I have been meaning to drive over there. I have watched a few of their videos. I like the fact that yes they make Icons but they also do factory correct restorations and really are the best out there.
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