As I mentioned before, the plan is to attract some endemic Sponsors (ie. Land Rover/Defender Related) to our site. The vision is to create a win-win relationship where everyone in the Defender community can enjoy the benefits of this program. For example, sponsors will be allowed to run special contests like the one I just announced where Rovers North is giving away a $500 gift certificate
We also plan to offer our sponsors some button and banner ads as well as various other perks. One of the biggest concerns was that ads would not be "on topic" and thus don't provide value to overall user experience. That being said, we hope the membership will embrace this endemic sponsorship program because it will be specifically focused towards Land Rover Defender owners.
In keeping my promise about ads to the members who were were grandfathered in before the change in management, well be adding a feature where you can turn off the sponsor ads but keep in mind that once they are turned off they cannot be turned back on and you will not be eligible to win any prizes in future contests
(the current Rovers North contest excluded). Some ads will also contain discount codes and other incentives, you won't want to miss them. My hope is that we can create enough value in the sponsor program that the members who have been grandfathered into 'no ads' will consider leaving the sponsor ads enabled.
I'll post more on this as we get things configured and go live with our first vendor button ads. In the meantime if you have any questions, I'll be glad to answer them here.