I have been toying with the idea of selling my '97 Arles 90. Disclaimer: This, however, is not a for sale ad. Rather a description of my experience.
After the white '95 sold there (referenced in another thread) for a decent amount, I thought I would reach out to BaT. The "application" process was fairly straightforward. If you are curious about those questions I will let you apply for yourself.
I was contacted in a day or so, where they expressed interest saying they thought "it would be a good fit at the right price" (This would take on greater meaning later). I had already stated what I would have liked for a reserve in the initial application process. They were also curious about a few things like if it had been in an accident, if the sunroof was aftermarket, how much fluids it leaked
, etc. They also asked me to send in more pictures and a PDF of the Carfax I have from when I bought it. I sent them well over 40 descriptive pictures.
Anyhow, they were very responsive and emails flew fast and furious. Towards the end of the negotiation they stated they thought they could list it at XX,XXX reserve. Now I know my 90 fairly well - its the third I have owned so am familiar, its foibles and its mileage. To be clear I have not owned it long enough to be emotionally attached (my 110 and Series demand attention too!) so was not offended by what they thought the reserve should be. Not in the emotional sense anyway. My perception was that they knew little about Defenders and after consulting NADA they wanted the reserve to be the amount NADA called out to be low retail. I also understand you can't be an expert in all cars. Anyway, we discussed the reserve and since I felt I was taking all the risk with the reserve they preferred, walked away and thanked them for their time. Hint: you will not see it listed there anytime soon.
That was the experience. Pretty straightforward. Would I go through this trouble to list another car, perhaps something a bit more in line with what they have posted in the past? Absolutely. They were professional, responsive and currently a great alternative to the other sites out there. Call it instant credibility for your car.
Well, that about sums it up. Have a great evening.