3. Land Rover Defender - SUV stagnation
"At a recent Land Rover event, I was complimenting an executive for staying faithful to the old-fashioned but much-beloved Land Rover, which was awkwardly renamed the Defender in 1990. The response?
Rolling eyes - and the confession that "we can't wait until it finally goes out of production." The good man, while perhaps not a representative voice, still had a point. While some classic off-roaders have acquired acceptable road manners, such progress has not been achieved with the Defender.
The British off-roader was first launched in 1948 and, even today, it is remarkably close to the original in much more than spirit. Over the years, the Defender received only small incremental upgrades, and as a result, it has preserved the "raw" feel of early models. Put less politely, it drives and feels like a tractor. (Editor’s note, this is coming from the same man who just bought a Lada."