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  #41  
Old February 17th, 2016, 09:34 PM
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Something tells me the suits at JAG/LR haven't thought or been concerned about farmers.
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  #42  
Old February 17th, 2016, 09:38 PM
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Quote:
Originally Posted by WeBeCinYa View Post
Something tells me the suits at JAG/LR haven't thought or been concerned about farmers.

I'd second that.

If I was a farmer in the states, I'd have an f350. If I was outside the states, it would be a land cruiser 70 or 80 series.

The defender has been out of that market for a long time. Especially outside of the British Isles.
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  #43  
Old February 18th, 2016, 01:37 PM
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Discussions of farmers and military are pointless. The replacement won't be marketed towards them whatsoever and it shouldn't be.


What I'm saying is that the bulk of the auto industry sales are not in "luxury premium lifestyle" vehicles. Toyota gets this. Jeep gets this. Land Rover is dead set on selling a very small number of vehicles and it is limiting their potential.


Those of you who think the fact that they are "crushing it" because there are waiting lists are not looking at this in the appropriate perspective. For the Midsize Luxury SUV market in the US in 2015, Land Rover sold 9,031 LR4s. They should be ever so proud since it was almost double their 2014 sales of 4,679. The reality is that they took home 1.6% of the Midsize Luxury SUV sales total in the US in 2015 with the LR4. The Range Rover Sport did better... but not by much with only 4% total sales in that same market.


So they're "crushing it" with 5% of the market. They definitely need to price the replacement in the $55k region to really make it happen. They will flood the only market they compete in with more of their nearly similar products. Regardless of any waitlists, they will not be successful with their current strategic plan for the market here.
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  #44  
Old February 19th, 2016, 02:30 AM
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Originally Posted by mgreenspan View Post
Discussions of farmers and military are pointless. The replacement won't be marketed towards them whatsoever and it shouldn't be.
Ok....reality check? Isnt the only reason why any of us are driving these hunks of junk because they were used by farmers and the military?

There are features of the Defender that wouldn't have existed otherwise.
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  #45  
Old February 19th, 2016, 06:07 AM
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I was outside the states, it would be a land cruiser 70 or 80 series.
Defenders are used by many farmers / construction companies in my part of the world here in Switzerland and Liechtenstein. There are a handful of Toys but not really that common. I'm outta here this March so will not see what hits the market.
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  #46  
Old February 19th, 2016, 07:44 AM
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With multiple vehicles over lapping the same price range, what ever the new Defender looks like, it has to stand out on on several specific performance criteria over other vehicles in its range.
Mechanically it's worth watching the new engine range. It has to expand to six cylinders so Ford products can be shown the door.
Yes Ford knows exactly what Land Rover had planned over a decade ago.
With a Ford Badge it would be the Bronco
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  #47  
Old February 19th, 2016, 11:41 AM
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Quote:
Originally Posted by sonoronos View Post
Ok....reality check? Isnt the only reason why any of us are driving these hunks of junk because they were used by farmers and the military?

There are features of the Defender that wouldn't have existed otherwise.
Makes sense and I agree; however, the reality is that the company needs to make a vehicle that is essentially a 4Runner is what I'm getting at in terms of selling quantities that are worth a damn.

The bulk of the people buying Wranglers would still buy the Wrangler if it was IFS. Those shopping for a Rubicon because they want to take it wheeling might not; however, I bet they still would.

I say farmers and military for the discussion doesn't matter because farmers can get by with IFS. The military doesn't need a vehicle like a civilian Defender. They can get their own contract of something else. Civilian cars are too far gone from Military equipment nowadays.
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  #48  
Old February 19th, 2016, 12:25 PM
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Matthew is pretty much spot on with his assessment. Jeep sells the snot out of the Wrangler. They're nice vehicles with clean lines but they certainly aren't "luxury". The people buying them don't care about luxury. They are a toy. Wranglers are rugged enough to get the girls excited and for the guys to be able to mod and wheel them. Yet they have enough creature comforts to satisfy all and make people want to drive them.


My wife's aunt has a wrangler. It's all jacked up on 35' mud tires and chrome accents. It never leaves the pavement. She has two daughters and they both have wranglers too, neither of which ever leaves pavement.
Wranglers are fun and affordable, yet are still easily modified. Once you get past the Jeep brand there's not much to not like. They've nailed it.


Land Rover knows this. They simply don't care. Personally I don't think Land Rover wants anything to do with its rugged history. They don't want to carry on that tradition, they want to make status symbols.
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  #49  
Old February 19th, 2016, 01:00 PM
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Quote:
Originally Posted by fishEH View Post
Land Rover knows this. They simply don't care. Personally I don't think Land Rover wants anything to do with its rugged history. They don't want to carry on that tradition, they want to make status symbols.
It is worse than that. From what I've heard, their engineers actually believe they are building real off road vehicles. They have the special Kool-Aid on tap at LR head office.
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  #50  
Old February 25th, 2016, 08:16 PM
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Found this today.
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  #51  
Old February 25th, 2016, 08:21 PM
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Found this today.

Yes. Great comedy.
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  #52  
Old February 25th, 2016, 08:24 PM
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Yes. Great comedy.
I wonder if the gun truck comes with A/C and 6 months of free Sirius?
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  #53  
Old February 25th, 2016, 08:48 PM
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Yeah, I don't like either of them.

The rear window lines on that Bronco just scream fat-1980's-OJ-getaway-car.

The renderings of the "Defender" are at least well done. Still don't like it. But it makes me think the truck could actually still be a "truck".
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  #54  
Old February 25th, 2016, 11:55 PM
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Quote:
Originally Posted by javelinadave View Post
Found this today.
I laughed out loud when I saw the wolf(?) going leap frog over the sheep in the background behind the blue one

I'm still holding out some admittedly small hope for the new defender they did say it won't look anything like the DC100 and as long as it has a rigid chassis I'll probably test drive one
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  #55  
Old February 26th, 2016, 12:48 AM
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Originally Posted by Kenoa View Post
I laughed out loud when I saw the wolf(?) going leap frog over the sheep in the background behind the blue one
And did you see who was driving? ;-)
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  #56  
Old February 26th, 2016, 01:02 AM
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And did you see who was driving? ;-)
Let us hope the 2019 Defender is still fit for a queen
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  #57  
Old September 14th, 2016, 08:05 PM
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Construction starts on what is touted as the next production base for the Defender.....

Jaguar Land Rover starts construction of new Slovakian production facility | Autocar
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  #58  
Old September 15th, 2016, 02:04 PM
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For future reference as I always seem to forget the code names.

L663- New Defender
L860- Mini Defender. Built is India. This one might be intriguing as it could use the old style Defender sheet metal.
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  #59  
Old September 15th, 2016, 07:24 PM
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Mini defender? Hmmm. I'd prefer they called it defender "lite" ;-)
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  #60  
Old September 21st, 2016, 10:17 AM
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It has been mentioned that MB will be making a Baby G-Wagen and releasing it around 2019. It will take more styling ques from the current truck and the G-Force concept from 2012.
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